5/7/2023 0 Comments Tick tock meme![]() That the app is populated largely by teens also means that so much of what happens on it participates in a brand of ironic internet comedy that complicates the idea of serious news-sharing. It takes the best of Twitter (brevity, as videos can be a maximum of 60 seconds but most are much shorter) and YouTube (the ability to see someone’s face as they’re speaking to you) and adds the ability to go viral with virtually zero followers. TikTok has, in its barely year and a half of existing, become the most effective way for a random person to spread a message to the widest possible audience in the shortest amount of time. “It’s both parts a coping mechanism and an incredible way to speak our minds where we’re all equal, and I genuinely don’t think there’s any other platform that you can do that in a similar way.” “I love that through the use of short comedy sketches, teens are getting a bigger point across than most lengthy, informative articles posted by some old bloke who we can’t relate to in the slightest,” she explains. ![]() It was equal parts funny and incisive, and ended up being viewed nearly 300,000 times. Chloé Hayden, a 22-year-old motivational speaker and YouTuber based in Victoria, had barely used the video-sharing app, but her peers were flooding it with their frustration with Prime Minister Scott Morrison’s mishandling of the crisis and footage of the dense smoke as a way of raising awareness among a largely ignorant public.Ĭhloé’s video was a perfect encapsulation of the TikTok sensibility: She used a popular meme format to show the hypocrisy of the lack of media attention by comparing it to the immediate outpouring of financial support after the Notre Dame fire. As 24 million acres of Australia burned in record bushfires between September and January, Australian teens turned to TikTok.
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